Hi, I'm Rafael Castro!

Hi! I'm Rafael, a Marketing & Economics student at the University of Florida who loves helping brands understand people and make smarter decisions.

I'm passionate about turning research into insights, and insights into strategies that help companies connect with their audiences in meaningful ways. Having lived between Brazil and the United States shaped the way I see marketing — not just as a tool to sell products, but as a way to create impact, influence experiences, and build stronger connections between brands and people.

What excites me most is combining creativity, strategy, and data to solve real problems and create ideas that genuinely connect with audiences. I'm especially interested in consumer insights, analytics, strategy, and research-driven marketing.

Portuguese (native) · English (fluent) · Spanish (intermediate)